SYNESIS approaches User Analysis with a view to understand

• how the various social, cultural, personal issues and physical environment influence user experience
• how people would use the system in different situations and contexts
• how their needs, aspirations and expectations will evolve with continuing use
• how users can be grouped for evaluating and enhancing the quality of experience, and
• how user groups can be observed to provide effective market intelligence for the brand and business

Marketing Communications

SENSE plays a valuable role in helping designers create brand experiences with more impact.

It helps you monitor more effectively how consumers perceive your brand.

Design

SENSE guides the selection and prioritisation of appropriate design features early on in the process. This results in substantial cost savings and improvements in efficiency.

Adoption

SENSE indicates barriers and opportunities relating to peoples acceptance of a particular design or solution. This helps minimise adoption risk.