In simple terms, design strategy is about how the design of a service, product, process, system or business environment will play its part in fulfilling business goals.

We can help you integrate the design of your service, product, information system, business process or environment, with your business strategy. Our framework empowers you to make this design accountable.

User Analysis & Modeling

First, we understand how users make sense of information and tasks, and what influences different aspects of experience.

User Experience Strategy

We then determine what the experience needs to be for the user to value it. The User Experience strategy also considers how the experience relates to other media and channels.

The strategy includes a plan of how such an experience can be designed and delivered. We also outline how the user experience will be measured and maintained.

Use Experience Model

SENSE, our design implementation framework, translates the strategy into a model for the experience of use. Every aspect of the desired user experience is related to design elements.

This way we can put a clear cost to each element of the design.